There are a lot of internet home based businesses, but there are only few profitable and successful ones.Some people have tried to start a home based business, but have failed. A lot of people would like to start a home based business and earn income from home and have a good lifestyle and spend time with their beloved ones. However, lack of knowledge about the best home based business to start and how to make it successful stops many people to start a home based business.If you want to start a successful home based business, or if you have already just started one which is not making any progress, outlined below are the 4 mistakes you must avoid which are or can potentially make your business fail.1. A poorly designed and ineffective website. Your website must make you money, so you need a website that is good at presenting your product or service. Internet home based business owners waste time and money creating websites that are full of flashing icons, music, moving graphics. Some websites are so full of these things that visitors simply get confused and ‘irritated’ by these things and they leave the website and move onto the next one. Granted, a nice website is important for you to succeed with your home based business. But you will need more than just a nice website to make money. A simple, sleek and professionally designed website is what you will need to make money online.2. Invisibility in search engines. Ranking top at search engines is very important if you want to succeed with your home based business. If search engines can not find, then not many people will know that your business exists. You will have a lot of competitors, so you must make the effort to learn how to improve your ranking on search engines. This is a very broad and detailed topic which requires a separate discussion altogether; but it is highly recommended that you learn about how to improve your search engine raking. It is also a good idea to get some ideas or help from search engines experts.3. Lack of targeted traffic. Traffic is critical for the success of your online home based business. If you do not have traffic, your business will definitely fail, because you will not make any sales. This point is related to the search engine ranking discussed above. In addition to search engines, how else can you drive traffic to your website?· Create links to your site by participating in relevant forums. · Write and distribute high quality articles that have your keywords and the author’s profile with a link to your website, thus creating links back to your website. · Write effective press releases that journalists will just like to publish. · Have high quality and unique content on your home based website. Your website must provide a lot of useful information that can make your visitors stay longer, get some ‘benefits’ from your site, and buy from you.4. An ineffective sales copy that does not make sales for you. You must have a sales copy that creates sales for you, otherwise you will not make any sales and your home based business will simply fail. An effective sales copy is one that is informative, persuasive, interesting, motivating, and that will make the prospect buy from you. Offer some bonuses. Present some testimonies from satisfied customers. Have various payment options to suit different customers. If you can not prepare a sales copy that has ‘the punch’ and able to create sales for you; then hire someone to prepare one for you. The success of your home based business depends on an effective sales copy, so if you neglect this, you are doomed to fail.If you want your home based business to succeed, avoid the 4 mistakes stated above. By simply doing the right things that can help you get traffic to your website, you will be successful with your home based business.